Your grocery store isn’t the only one that knows what you’re buying when you use your store loyalty card. Turns out, Facebook does too! A report in London’s Financial Times reveals that Facebook has partnered with the data company Datalogix, to track how many consumers buy products after seeing ads on Facebook. How are they doing this exactly? By using[Read More…]
Sure, you like your local grocery store, but have you “liked” them? A roundup of the most and least popular grocery retailers on social media sites (see the full list below) can yield some interesting insights, though it also shows that “likes” aren’t necessarily everything. Florida-based Publix was recently criticized (in “Frozen & Refrigerated Buyer” magazine) for being “technology-challenged”: “Yes,[Read More…]
Do you really want all of your Facebook friends to know that you “like” Twinkies? Well, if there’s a coupon involved, most of us apparently don’t mind publicly announcing our affinity for anything. In honor of National Coupon Month (read: “It’s National Coupon Month! So Where Are All the Coupons?”), Valassis has released results from its Fifth Annual “RedPlum Purse[Read More…]
