Thrifty Shoppers Continue Choosing Store Brands
Sales of store brand grocery products have hit new highs and show no sign of slowing down.
Sales of store brand grocery products have hit new highs and show no sign of slowing down.
Amazon launches a new private label brand, in an effort to take on its grocery competitors.
Walmart boasts the most store-brand sales, but a shopper favorite sells fewer store brands than anyone else.
Shoppers are buying more store brands, but want more deals to make them even more appealing.
Younger shoppers are more likely to seek out store brands – to save money, and just because they like them.
Store brand sales keep rising, as deal-seeking shoppers seek alternatives to more expensive name brands.
Larger discounts can get brand-loyal shoppers to switch to store brands.
Shoppers who have switched to store brands say they may never go back to name brands, even if prices come down.
Store brand sales set a new record, accounting for one in five of all grocery purchases.
Brand manufacturers are slowing price increases and offering more price promotions, as competition with store brands intensifies.