We Started Buying Store Brands Because We Had To. We’re Still Buying Store Brands Because We Want To.
As shoppers buy more private label products, a new report finds they may never go back.
As shoppers buy more private label products, a new report finds they may never go back.
Sales of store brand grocery products have hit new highs and show no sign of slowing down.
Amazon launches a new private label brand, in an effort to take on its grocery competitors.
Walmart boasts the most store-brand sales, but a shopper favorite sells fewer store brands than anyone else.
Shoppers are buying more store brands, but want more deals to make them even more appealing.
Younger shoppers are more likely to seek out store brands – to save money, and just because they like them.
Store brand sales keep rising, as deal-seeking shoppers seek alternatives to more expensive name brands.
Larger discounts can get brand-loyal shoppers to switch to store brands.
Shoppers who have switched to store brands say they may never go back to name brands, even if prices come down.
Store brand sales set a new record, accounting for one in five of all grocery purchases.