Plenty of people say they watch the Super Bowl just for the commercials. But now, you can say you watch it just for the coupons. If you have your internet-enabled device handy during Sunday’s game, you can score some freebies. During the first half of the game, Pepsi will be giving away a million coupons for a free two-liter bottle[Read More…]
To hear the way executives of the Ruby Tuesday restaurant chain have talked about coupons the past year and a half or so, you’d think coupon users are not exactly welcome there. “We’re pulling back on coupons,” they’ve said. “We just want to keep pushing more and more towards people who are non-coupon,” and “We just need… to attract more[Read More…]
If coupons aren’t attracting more customers, then why keep offering them? That’s what the restaurant chain Ruby Tuesday is wondering, as it signals a shift its strategy: more commercials, fewer coupons. The casual dining chain reported its quarterly earnings this week. While analysts weren’t overly impressed with the numbers, same-store sales did rise slightly, for the first time in nearly[Read More…]
