JCP Gives Up the Game, Calls a Coupon a Coupon
Finally, officially, coupons are back at JCPenney. A year after doing away with coupons, and after several months of pretending it hadn’t brought them back, CEO Ron Johnson has finally admitted it. “We have brought back sales,” he told investors today. “We have brought back coupons for our rewards members,” though he couldn’t resist adding that “we still call them[Read More…]