Coupons Help Target Win the “Walmart Challenge”
In its ubiquitous receipt-comparison ad campaign, Walmart targets dozens of regional supermarkets and national drug store chains, in an effort to show that the typical shopper can save more by shopping at Walmart. But have you ever seen Walmart compare itself with Target? It hasn’t happened. Perhaps that’s because a new study shows that Target may be winning the “Walmart[Read More…]