If you use coupons wisely, you can get a lot more for a lot less. That’s according to a recent study that examined the habits of coupon users. Seriously now, did we really need a study to tell us that? Despite its obvious conclusion, the study does offer some interesting insights about how coupon users compare to the average shopper[Read More…]
It’s something we’ve all heard, about the best way to stick to a healthy diet: don’t shop when you’re hungry. A new study shows there’s some truth to that. Throw coupons into the mix, and shopping while hungry could be even more hazardous to your health. The study, “Fattening Fasting: Hungry Grocery Shoppers Buy More Calories, Not More Food“, appears[Read More…]
“We’ll take it – this time.” If you’ve ever been told that before, you know that little phrase can be like fingernails on a blackboard. It’s what cashiers and managers say to end a disagreement over a coupon, when they don’t want to admit that you’re right, but just want to make you go away. Now the industry may be[Read More…]
There’s been a lot of hand-wringing in the industry over the fact that fewer of us are redeeming coupons. And there’s been a lot of complaining from couponers that the value of available offers is going down. Put the two together, and you reach the obvious conclusion: we’re using fewer coupons, because the coupons are crummy. But an analysis of[Read More…]
Do we eat junk food because there are so many sales and coupons for it? Or are there so many sales and coupons for junk food because we eat so much of it? A couple of recent studies suggest that we’d eat a lot healthier, if only we could get our hands on more coupons for healthier foods. In a[Read More…]
Do you travel up and down every grocery aisle during each shopping trip, or make a beeline for only the items that are on your shopping list? If you’re a couponer, chances are you go to the grocery store with a plan, and stick with it. But researchers are studying some sneaky ways to throw us off our game, using[Read More…]
Many coupon users believe that extreme couponers ruined everything. Their over-the-top exploits, celebrated on TV, caused retailers and manufacturers to crack down. Coupon policies got stricter, coupon redemption requirements got more complicated and coupon values went down. But if things don’t get better soon, it may not be extreme couponers’ fault anymore. You can blame casual couponers, who just want[Read More…]
You’ve heard the arguments before from non-couponers – some think they can save plenty just by buying store-brand items and not bothering with coupons at all. Couponers would say that you can save much more on national brands, if you shop the sales and use coupons strategically. But now a new study that compares private-label purchases with their brand-name equivalents[Read More…]
We’ve heard by now, facts that back up what we’ve all seen – that the values and volume of coupons is down. But there are still insights to be gained from taking a close look at what coupons were offered, and used, over the past year. One report’s conclusion? We don’t like what we’re getting. It’s that time of year[Read More…]
2013 got off to a roaring start, with more coupon inserts than we’d seen in the previous four weeks combined. A sign of good things to come, perhaps? Could be, according to a new report, and the 2013 coupon insert schedules. According to an annual Kantar Media study, insert coupon distribution is on the rise. More than 274 billion coupons,[Read More…]
