There’s been a lot of hand-wringing in the industry over the fact that fewer of us are redeeming coupons. And there’s been a lot of complaining from couponers that the value of available offers is going down. Put the two together, and you reach the obvious conclusion: we’re using fewer coupons, because the coupons are crummy. But an analysis of[Read More…]
Do we eat junk food because there are so many sales and coupons for it? Or are there so many sales and coupons for junk food because we eat so much of it? A couple of recent studies suggest that we’d eat a lot healthier, if only we could get our hands on more coupons for healthier foods. In a[Read More…]
Do you travel up and down every grocery aisle during each shopping trip, or make a beeline for only the items that are on your shopping list? If you’re a couponer, chances are you go to the grocery store with a plan, and stick with it. But researchers are studying some sneaky ways to throw us off our game, using[Read More…]
Many coupon users believe that extreme couponers ruined everything. Their over-the-top exploits, celebrated on TV, caused retailers and manufacturers to crack down. Coupon policies got stricter, coupon redemption requirements got more complicated and coupon values went down. But if things don’t get better soon, it may not be extreme couponers’ fault anymore. You can blame casual couponers, who just want[Read More…]
You’ve heard the arguments before from non-couponers – some think they can save plenty just by buying store-brand items and not bothering with coupons at all. Couponers would say that you can save much more on national brands, if you shop the sales and use coupons strategically. But now a new study that compares private-label purchases with their brand-name equivalents[Read More…]
We’ve heard by now, facts that back up what we’ve all seen – that the values and volume of coupons is down. But there are still insights to be gained from taking a close look at what coupons were offered, and used, over the past year. One report’s conclusion? We don’t like what we’re getting. It’s that time of year[Read More…]
2013 got off to a roaring start, with more coupon inserts than we’d seen in the previous four weeks combined. A sign of good things to come, perhaps? Could be, according to a new report, and the 2013 coupon insert schedules. According to an annual Kantar Media study, insert coupon distribution is on the rise. More than 274 billion coupons,[Read More…]
Coupons can come in handy when you don’t have a job, or an income. But once your employment situation improves, it’s time to toss the coupons and blow your money on full-priced groceries! Ok, so that’s not such a smart idea. But it’s happening. According to third-quarter statistics from the coupon processing company Inmar, coupon redemption plummeted nearly 23% compared[Read More…]
Today begins National Coupon Month, but don’t be disappointed if your friends and family forgot to buy you anything. It’s also National Chicken Month, National Yoga Month, National Potato Month, National Piano Month and National Biscuit Month – so they all have a lot of holiday shopping to catch up on. But seriously, National Coupon Month is an unofficial commemorative[Read More…]
If the stereotypical couponer is someone with a low-paying job who’s struggling to get by, the actual typical couponer would like you to know that they’re doing quite well, thank you. The printable coupon provider RevTrax released a study today, in which it found that the more money a person has, the more likely they are to use printable coupons.[Read More…]
