It seemed a little too good to be true at first. And then it got worse. Now the saga of the Lay’s printable coupons may be reaching a conclusion – but only after confusing customers, a West Coast supermarket chain, a major printable coupon network, one of its top affiliates, and one of the largest snack food companies in the[Read More…]
Whether you blame greedy couponers, confused customers or a not-very-well-thought-out promotion, Toys “R” Us has become the latest retailer to experience a PR-disaster “coupon fail”. In such cases, when the dust settles, the store is left looking either like a villain – or a sucker. It started this past Sunday, when the toy store chain issued a printable coupon on[Read More…]
Here are a few tips for retailers who want to issue a high-value coupon to their best customers: Don’t forget to put some restrictions on the coupon Don’t put it online, allowing unlimited prints Don’t encourage recipients to “forward to a friend” Men’s clothing chain Jos. A. Bank learned all of this the hard way, when it retracted a coupon[Read More…]
