What’s this, a JCPenney coupon? Isn’t this the company whose CEO called coupons a “drug” and didn’t understand why customers liked them so much? A single coupon isn’t enough to signify a total about face, but it’s a start. JCPenney, which swore off coupons and discounts earlier this year (read: “JCPenney Coupons and the CEO: Only One Can Survive”), is[Read More…]