Archive for October 11th, 2012

JCPenney: Reversing Course on Coupons?

JCPenney: Reversing Course on Coupons?

What’s this, a JCPenney coupon? Isn’t this the company whose CEO called coupons a “drug” and didn’t understand why customers liked them so much? A single coupon isn’t enough to signify a total about face, but it’s a start. JCPenney, which swore off coupons and discounts earlier this year (read: “JCPenney Coupons and the CEO: Only One Can Survive”), is[Read More…]

October 11, 2012 Coupons In The News
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