Legal Challenges to the “Walmart Challenge”
January 7 update: read “Walmart Responds to Competitors’ Challenge”. It started with supermarkets, then drug stores, then toy and electronics stores, too. Now a number of retailers are crying foul, and asking authorities to investigate the “Walmart Challenge”. The nearly year-old TV, radio, print and online campaign is officially known within Walmart as the “Market Basket Challenge”. The ads are[Read More…]