There’s a new wrinkle in Walmart’s series of advertisements that challenge shoppers to compare receipts from other stores with receipts for the same items purchased at Walmart. Now, you can accept their challenge without even having to go to Walmart – they’ll do the price comparison for you. In what a Walmart spokesperson tells us is “very, very, very much[Read More…]
Walmart is trumpeting the success of its “Walmart Challenge” ad campaign, but one competitor isn’t taking the challenge lying down. It’s fighting back with its own series of ads, pointing out that price isn’t everything. “Our butchers cut and grind our beef several times throughout the day every day, right in the store, so it’s always fresh for your family,”[Read More…]
Last month, we brought you news about how some savvy shoppers were finding fault with the “Walmart Challenge” series of advertisements (read: “Always Low Prices. Always. (Sometimes.)” They’re still finding fault, but now a recent survey is offering some insights about the shoppers most likely to be influenced by those ads. The Walmart ad campaign has been running in cities[Read More…]
As Walmart continues to grab a greater share of the grocery market, it’s also casting a laserlike focus on a growing number of individual competitors, in carefully-selected cities across the country. But increasingly, devotees of those competitors are saying that all is not as it seems. Walmart introduced its first “Walmart Challenge” ad campaign in Charlotte, North Carolina back in[Read More…]
