Can Lower Prices Help Beat the Low-Price Leader?
Stop us if you’ve heard this one before – a grocery chain is announcing “new lower prices on thousands of items” to help its customers save. Somewhere, a Walmart ad executive is chuckling. This time, it’s Giant Eagle. The Pittsburgh-based chain unveiled its new price campaign today, lowering prices an average of 15% on more than 3,000 items. By its[Read More…]