Mind-Boggling Moneymakers Cause Chaos and Controversy
A store coupon, sale and instant rebate combo provides a massive amount of overage for some shoppers – until their stores put a stop to it.
Post Tagged with: "I Heart Publix"
Down With Loyalty Cards: Another View
Some stores are loyal to their loyalty cards, others hope introducing cards will make their customers loyal to them. But still others refuse to go the loyalty card route – and they may be onto something. If you haven’t read the latest exciting issue of “Frozen & Refrigerated Buyer” magazine – and, really, what’s keeping you? – the trade publication[Read More…]
Challenging “The Walmart Challenge”
Last month, we brought you news about how some savvy shoppers were finding fault with the “Walmart Challenge” series of advertisements (read: “Always Low Prices. Always. (Sometimes.)” They’re still finding fault, but now a recent survey is offering some insights about the shoppers most likely to be influenced by those ads. The Walmart ad campaign has been running in cities[Read More…]
Always Low Prices. Always. (Sometimes.)
As Walmart continues to grab a greater share of the grocery market, it’s also casting a laserlike focus on a growing number of individual competitors, in carefully-selected cities across the country. But increasingly, devotees of those competitors are saying that all is not as it seems. Walmart introduced its first “Walmart Challenge” ad campaign in Charlotte, North Carolina back in[Read More…]
