Digital coupons – the kids love ’em, we’re told. But does your great aunt Ethel? In certain marketers’ and retailers’ zeal to save the trees, retire the scissors and get us all to go digital, few seem to be considering our older friends. You know, those who think a smartphone is one that you can dial without having to call[Read More…]
What’s not to like about low prices on the things you buy most often at the grocery store? Apparently Food Lion customers found plenty not to like. The grocery chain is ending an “everyday low pricing” test and raising prices – so it can have more sales instead. The East Coast chain, one of the largest in the country, has[Read More…]
Can David beat Goliath with super doubles? While Kroger tries to convince Cincinnati-area customers that eliminating double coupons is a good thing, a much smaller competitor is betting that keeping double coupons is even better. Just days after Kroger stores in southwestern Ohio and northern Kentucky joined Kroger’s Texas stores in doing away with double coupons, the 13-store Cincinnati chain[Read More…]
Kroger is winding down a popular coupon policy in one region, just as it wraps up an unprecedented coupon offer in all regions. For shoppers in southwestern Ohio and northern Kentucky, tomorrow is the last day that Kroger stores will double coupons (read: “Kroger Offers New Lower Prices! Oh, And No More Double Coupons”). Meanwhile, today is the last day[Read More…]
It’s an age-old question – which do grocery shoppers like more, sales and coupons that offer big savings off high regular prices, or just plain low prices? The country’s largest grocery chain is changing its strategy a bit, but its “new low prices” strategy is not exactly new, and its prices may not stay low. Read over this piece of[Read More…]
As the country’s largest grocery chain, Kroger is getting all the attention today, as it rolls out a new low-prices program that also eliminates double coupons. But if you live in the affected area and are looking for sympathy, take a number. Grocery shoppers in Indiana were already dealt that blow a day earlier. Sharp-eyed shoppers of Indianapolis-based Marsh Supermarkets[Read More…]
It’s good news, bad news for Kroger shoppers in southwestern Ohio and northern Kentucky. The grocery chain announced this morning that it’s introducing to the area its “New! Lower Prices” campaign that it first rolled out in Hampton Roads, Virginia last July. Unfortunately, it’s also introducing to the area its no-more-doubling-coupons policy that it rolled out in Texas back in[Read More…]
If you’re going shopping this weekend, and paying with a credit card – watch out. Beginning Sunday, stores can charge you extra for it. Under the terms of a settlement reached last year, stores will have the option of adding a surcharge for credit card payments – passing the cost that they already pay to the credit card companies, on[Read More…]
A grocery store can have all the modern bells and whistles – loyalty programs, digital coupons, online ordering. But what’s really important to you? A recent study says if supermarkets don’t get two key things right, customers are likely to leave and never come back. According to PricewaterhouseCoopers’ report “Experience Radar 2013: Lessons from the U.S. Grocery Industry”, price is[Read More…]
If everyone’s prices are low, are anyone’s prices really low? While you ponder that, consider this recent prediction from the retail consultant AMG Strategic Advisors: within three years, the vast majority of retailers will largely ditch sales and promotions in favor of everyday low pricing. Super-savers accustomed to collecting coupons and waiting for sales may shudder at the thought; Walmart[Read More…]
