ALDI: Please Don’t Sue Us, We Have A New Look
ALDI unveiles a rebrand of its store-brand products, to alleviate customer confusion – and discourage lawsuits.
ALDI unveiles a rebrand of its store-brand products, to alleviate customer confusion – and discourage lawsuits.
Shoppers are buying more store brands, but they say a few key changes could get them to buy even more.
Shoppers are actively seeking out copycats of established brands.
Many shoppers don’t even realize they’re buying store brands.
Shoppers’ increasing preference for less-expensive store brands appears to be waning.
As shoppers buy more private label products, a new report finds they may never go back.
Sales of store brand grocery products have hit new highs and show no sign of slowing down.
Amazon launches a new private label brand, in an effort to take on its grocery competitors.
Walmart boasts the most store-brand sales, but a shopper favorite sells fewer store brands than anyone else.
Shoppers are buying more store brands, but want more deals to make them even more appealing.