Store Brands Urged To Offer More Promos, Samples – And Coupons
As store brand growth hits a wall, a new report suggests better promotions and more coupons could help.
As store brand growth hits a wall, a new report suggests better promotions and more coupons could help.
Store brand growth is leveling off, as name brands fight back with newer, better products and more appealing promotions.
As grocery shoppers look to save money, sales of store brands reach new record highs.
ALDI unveiles a rebrand of its store-brand products, to alleviate customer confusion – and discourage lawsuits.
Shoppers are buying more store brands, but they say a few key changes could get them to buy even more.
Shoppers are actively seeking out copycats of established brands.
Many shoppers don’t even realize they’re buying store brands.
Shoppers’ increasing preference for less-expensive store brands appears to be waning.
As shoppers buy more private label products, a new report finds they may never go back.
Sales of store brand grocery products have hit new highs and show no sign of slowing down.