Thrifty Shoppers Want More Coupons For Store Brands
Shoppers are buying more store brands, but want more deals to make them even more appealing.
Shoppers are buying more store brands, but want more deals to make them even more appealing.
Younger shoppers are more likely to seek out store brands – to save money, and just because they like them.
Store brand sales keep rising, as deal-seeking shoppers seek alternatives to more expensive name brands.
Larger discounts can get brand-loyal shoppers to switch to store brands.
Shoppers who have switched to store brands say they may never go back to name brands, even if prices come down.
Store brand sales set a new record, accounting for one in five of all grocery purchases.
Brand manufacturers are slowing price increases and offering more price promotions, as competition with store brands intensifies.
Shoppers are buying even more store brand products, so retailers are making even more of them available.
Brand executives say shoppers are becoming more loyal to their products now, instead of switching to store brands.
New reports reveal the stores and product categories where store-brand sales are surging.