Bigger Discounts Tempt Brand-Loyal Shoppers To Switch
Larger discounts can get brand-loyal shoppers to switch to store brands.
Larger discounts can get brand-loyal shoppers to switch to store brands.
Shoppers who have switched to store brands say they may never go back to name brands, even if prices come down.
Store brand sales set a new record, accounting for one in five of all grocery purchases.
Brand manufacturers are slowing price increases and offering more price promotions, as competition with store brands intensifies.
Shoppers are buying even more store brand products, so retailers are making even more of them available.
Brand executives say shoppers are becoming more loyal to their products now, instead of switching to store brands.
New reports reveal the stores and product categories where store-brand sales are surging.
A discount grocer makes bold price comparisons between its store brand products and the national brands it sells alongside them.
Sales of store brands are up, putting pressure on national brands to offer more coupons and deals.
Out-of-stocks and higher prices result in soaring sales for store brand products.