Troubled Store Uses Silence, Censorship as a Social Media Strategy
Haggen stays positive in the face of negativity, by disabling and deleting comments about its bankruptcy on its social media sites.
Post Tagged with: "Twitter"
Facebook’s Top Grocery Store Takes on Twitter
The grocery chain that already dominates Facebook and perennially tops customer satisfaction surveys is now setting its sights on a new conquest: Publix has officially joined Twitter. It may not seem like big news for fans of other grocery chains that have been tweeting for years. But Publix has a fanatically loyal fan base, and where Publix goes, fans follow.[Read More…]
How Social Is Your Supermarket?
Sure, you like your local grocery store, but have you “liked” them? A roundup of the most and least popular grocery retailers on social media sites (see the full list below) can yield some interesting insights, though it also shows that “likes” aren’t necessarily everything. Florida-based Publix was recently criticized (in “Frozen & Refrigerated Buyer” magazine) for being “technology-challenged”: “Yes,[Read More…]
