It’s been a week since Winn-Dixie launched a new digital coupon program, and the fine print had some wondering if this could possibly be the best digital coupon program ever. Not only did the e-coupon policy suggest that coupons might reappear in your account after you used them once, but it said you could combine digital coupons with paper coupons[Read More…]
When digital load-to-card coupons first came onto the scene several years ago, couponers considered them a bit of a goldmine. Now we could use store coupons, manufacturer’s coupons AND digital coupons, too? What’s not to like about an additional source of savings? Then, one by one, stores began deciding that digital coupons couldn’t be stacked after all, and many couponers[Read More…]
Increasingly, supermarkets caught in the middle between the likes of Walmart and dollar stores on one end, and Whole Foods and Trader Joe’s on the other, are facing a choice: go upscale, go downmarket – or go bust. Winn-Dixie nearly went the “go bust” route. But now it’s trying something different. This week, the Florida-based grocer opened its newest “transformational[Read More…]
It seems a bad experience with printable Lay’s coupons hasn’t stopped the company from trying again. With slightly smaller coupons. Winn-Dixie is following in the footsteps of Winco Foods, in becoming the latest retailer to offer printable coupons for Lay’s potato chips on its Facebook page. (September 21 update: and now they’re newly available on the Bi-Lo Facebook page. And[Read More…]
As Walmart continues to grab a greater share of the grocery market, it’s also casting a laserlike focus on a growing number of individual competitors, in carefully-selected cities across the country. But increasingly, devotees of those competitors are saying that all is not as it seems. Walmart introduced its first “Walmart Challenge” ad campaign in Charlotte, North Carolina back in[Read More…]
