Increasingly, supermarkets caught in the middle between the likes of Walmart and dollar stores on one end, and Whole Foods and Trader Joe’s on the other, are facing a choice: go upscale, go downmarket – or go bust. Winn-Dixie nearly went the “go bust” route. But now it’s trying something different. This week, the Florida-based grocer opened its newest “transformational[Read More…]
It seems a bad experience with printable Lay’s coupons hasn’t stopped the company from trying again. With slightly smaller coupons. Winn-Dixie is following in the footsteps of Winco Foods, in becoming the latest retailer to offer printable coupons for Lay’s potato chips on its Facebook page. (September 21 update: and now they’re newly available on the Bi-Lo Facebook page. And[Read More…]
As Walmart continues to grab a greater share of the grocery market, it’s also casting a laserlike focus on a growing number of individual competitors, in carefully-selected cities across the country. But increasingly, devotees of those competitors are saying that all is not as it seems. Walmart introduced its first “Walmart Challenge” ad campaign in Charlotte, North Carolina back in[Read More…]
