JCPenney: No Coupons or Sales, But Plenty of Gimmicks
As earnings continue to free-fall at JCPenney, nearly a year into its “no more coupons, no more sales” strategy, the store’s management continues to insist it’s on the right track. That is, if you consider a loss of several billion dollars to be the “right track.” But hey, they’re giving away free buttons, and haircuts for the kids! The company[Read More…]