When “Free” is Bad for Business?
Get your free Lindor Truffles coupon! If you can. A few hours into Lindt Chocolate’s “1 Million Free Bags of Lindor Truffles” Facebook offer that launched today, we’re already seeing familiar signs of a promotion that may be too popular for its own good: a site that’s slow to load, complaints that the coupon won’t print, and frustrated customers branding[Read More…]