Do you really want all of your Facebook friends to know that you “like” Twinkies? Well, if there’s a coupon involved, most of us apparently don’t mind publicly announcing our affinity for anything. In honor of National Coupon Month (read: “It’s National Coupon Month! So Where Are All the Coupons?”), Valassis has released results from its Fifth Annual “RedPlum Purse[Read More…]
It seemed a little too good to be true at first. And then it got worse. Now the saga of the Lay’s printable coupons may be reaching a conclusion – but only after confusing customers, a West Coast supermarket chain, a major printable coupon network, one of its top affiliates, and one of the largest snack food companies in the[Read More…]
If the stereotypical couponer is someone with a low-paying job who’s struggling to get by, the actual typical couponer would like you to know that they’re doing quite well, thank you. The printable coupon provider RevTrax released a study today, in which it found that the more money a person has, the more likely they are to use printable coupons.[Read More…]
Whether you blame greedy couponers, confused customers or a not-very-well-thought-out promotion, Toys “R” Us has become the latest retailer to experience a PR-disaster “coupon fail”. In such cases, when the dust settles, the store is left looking either like a villain – or a sucker. It started this past Sunday, when the toy store chain issued a printable coupon on[Read More…]
Now you can feel a little better about all the coupons you print but might not get around to using. Because for every three Coupons.com coupons you print, you’ll prevent someone from going hungry. Coupons.com, the “recognized leader in digital coupons”, today announced the launch of a new charitable arm of its venerable printable site. CouponsforChange.org features most of the[Read More…]
Do you find “Extreme Couponing” a little too – extreme? (read: “Extreme Couponing Pays Off, For Producers”). Can’t get into watching people cram their carts with candy bars or condiments just because they can get them for free? Don’t find alleged coupon fraud entertaining? Well, then Oprah Winfrey has something for you – if she can convince you to tune[Read More…]
Like any good deal-hunter, you’ve probably signed up for various emailed newsletters and offers from your favorite companies, hoping they’ll send you coupons. And you’ve probably become overwhelmed and annoyed at all the emailed newsletters and offers that arrive in your inbox that don’t include coupons at all. So what does a company have to do, to stand out from[Read More…]
It’s been nearly six months since JCPenney killed coupons, nearly killing off its business in the process. Less publicized at around the same time, was the news that luxury handbag maker Coach made the same move, eliminating coupons at its factory stores. Since then, JCPenney has been forced to revise its new pricing strategy, but it’s not budging on coupons.[Read More…]
Here are a few tips for retailers who want to issue a high-value coupon to their best customers: Don’t forget to put some restrictions on the coupon Don’t put it online, allowing unlimited prints Don’t encourage recipients to “forward to a friend” Men’s clothing chain Jos. A. Bank learned all of this the hard way, when it retracted a coupon[Read More…]
