Walmart Has the Lowest Grocery Prices, According to Actors Playing Walmart Shoppers
Walmart’s new price-comparison TV commercials aren’t exactly as they seem to be.
Post Tagged with: "Walmart Challenge"
Meet the Walmart Moms: Behind the Scenes of the Walmart Challenge
By now you’ve certainly seen the “Walmart Challenge” commercials that have been running on TV for more than a year now. “Real Moms” stock up at a local grocery store, then are whisked off to Walmart to buy the very same items – invariably for much less. “Bring your last grocery receipt into Walmart and compare the prices,” the ads[Read More…]
Can Lower Prices Help Beat the Low-Price Leader?
Stop us if you’ve heard this one before – a grocery chain is announcing “new lower prices on thousands of items” to help its customers save. Somewhere, a Walmart ad executive is chuckling. This time, it’s Giant Eagle. The Pittsburgh-based chain unveiled its new price campaign today, lowering prices an average of 15% on more than 3,000 items. By its[Read More…]
The Walmart Challenge: Coming to a City Near You
If your favorite grocery store hasn’t been targeted by Walmart’s price comparison ads yet, just wait. The retail giant is seeking out a slew of new contenders, to take its “Walmart Challenge.” The “Market Basket Challenge” ads, introduced around this time last year, expanded into 25 cities by year’s end. Now Walmart is doubling that number. CEO Bill Simon says[Read More…]
Supermarket Surrenders to the Walmart Challenge
If you can’t beat ’em, join ’em. A grocery chain that launched one of the most vigorous public responses to Walmart’s series of price-comparison ads is now waving the white flag and quietly making plans to lower its own prices. Roundy’s, the parent company of Milwaukee-based Pick ‘n Save, says the chain is testing a more everyday low pricing approach[Read More…]
EXCLUSIVE: Schnucks to Walmart: End “Inaccurate”, “Misleading”, “Unlawful” Ads
Nearly a year into Walmart’s advertising campaign that puts its grocery competitors’ prices in the crosshairs, one grocery chain is fighting back. St. Louis-based Schnucks is demanding that Walmart “cease, desist and refrain” from what it calls “deceptive and misleading” advertising. Schnucks’ allegations, and Walmart’s responses, also pull back the curtain a bit on how Walmart’s ads are produced, and[Read More…]
Walmart Responds to Competitors’ Challenge
If you thought Walmart would back down after several competitors challenged its price-comparison ads – think again. Walmart is defending its commercials, and its methods. As reported last week, Best Buy, Toys “R” Us and a number of unnamed supermarket chains have filed formal complaints with several state attorneys general (read: “Legal Challenges to the ‘Walmart Challenge’”). Documents obtained by[Read More…]
Legal Challenges to the “Walmart Challenge”
January 7 update: read “Walmart Responds to Competitors’ Challenge”. It started with supermarkets, then drug stores, then toy and electronics stores, too. Now a number of retailers are crying foul, and asking authorities to investigate the “Walmart Challenge”. The nearly year-old TV, radio, print and online campaign is officially known within Walmart as the “Market Basket Challenge”. The ads are[Read More…]
Coupons in the News: The Top Stories of 2012
Everyone else does year-end Top 10 lists at this time of year, so how about a look at the top coupon stories of 2012? We’ll even throw in an extra and make it a Top 11 list. Even though Coupons in the News has only been around since July, a look at the most popular posts these past six months[Read More…]
“See For Yourself”, Indeed
As Walmart expands its ad campaign that invites shoppers to “see for yourself” how much lower their prices are, more competitors mentioned by name in those ads are starting to fight back. First it was Milwaukee-based Pick ‘n Save, now it’s Florida-based Publix. But first, some background. Since early this year, the “Walmart Challenge” ads have been rolling out across[Read More…]
