Maybe Killing Coupons Isn’t Such a Bad Idea After All
One year into a plan to wean its customers off coupons, a national retailer says the plan is working. And no, we’re not talking about JCPenney. In November 2011, Jacksonville, Florida-based department store Stein Mart embarked on an effort to reduce coupon usage by half. “It became clear that we needed to make some significant changes to return our company[Read More…]