Walmart is trumpeting the success of its “Walmart Challenge” ad campaign, but one competitor isn’t taking the challenge lying down. It’s fighting back with its own series of ads, pointing out that price isn’t everything. “Our butchers cut and grind our beef several times throughout the day every day, right in the store, so it’s always fresh for your family,”[Read More…]
In theory, if you collect tens of thousands of coupons and turn them in for cash, you can earn a few bucks (since they’re each technically worth “1/100th of a cent”). But why mess with that when you can turn them all in for face value and rake in tens or hundreds of thousands of dollars? And if you’re the[Read More…]
Last month, we brought you news about how some savvy shoppers were finding fault with the “Walmart Challenge” series of advertisements (read: “Always Low Prices. Always. (Sometimes.)” They’re still finding fault, but now a recent survey is offering some insights about the shoppers most likely to be influenced by those ads. The Walmart ad campaign has been running in cities[Read More…]
All week, grocery shoppers in Hampton Roads, Virginia have been told that “exciting things are in store” at Kroger. Today, those “exciting things” have been revealed. “Announcing New Low Prices!” the store’s weekly ad blares. A store executive tells the Virginian-Pilot newspaper that Kroger’s seven local supermarkets are cutting everyday prices on more than 10,000 of the 28,000 items in[Read More…]
If you still expect your grocery store to turn that 50-cent coupon of yours into a dollar-off discount, one retailer says you might as well be living in the Stone Age. The “practice of double-couponing has become a marketing tool of the past,” a spokesman for southern California supermarket chain Vons tells the Orange County Register. Ouch. Tucked away at[Read More…]
When we last left off, the nation’s number-one retailer had not weighed in on the proposed swipe-fee settlement. Now it has. In a statement released Tuesday, Walmart said it was “disappointed” in the settlement, because it would not “prohibit credit card networks from continually increasing hidden swipe fees, which already cost consumers tens of billions of dollars each year… We[Read More…]
As Walmart continues to grab a greater share of the grocery market, it’s also casting a laserlike focus on a growing number of individual competitors, in carefully-selected cities across the country. But increasingly, devotees of those competitors are saying that all is not as it seems. Walmart introduced its first “Walmart Challenge” ad campaign in Charlotte, North Carolina back in[Read More…]
Are you still buying your groceries at a grocery store? How quaint! Supermarkets are poised to lose their position as America’s preferred grocery-shopping destination. And it’s not only big-box discounters like Walmart and Target that are taking their business. The Wall Street Journal reports that supermarkets’ share of U.S. grocery sales fell to 51% last year. And Forbes cites a[Read More…]
