Forget Coupons – Shoppers Say They’ll Pay More For Privacy
Shoppers aren’t so sure anymore about sharing their personal information in exchange for coupons and savings.
Shoppers aren’t so sure anymore about sharing their personal information in exchange for coupons and savings.
A&P’s plan to sell customer data raises questions and concerns among shoppers, whose information is now available to the highest bidder.
Kellogg updates and modernizes its rewards program, eliminating the codes imprinted on packages in favor of receipt scanning and linking loyalty cards.
A new survey finds a majority of shoppers want their supermarket to offer deals on groceries, in place of gas rewards programs.
The new national Plenti loyalty program debuts, with the ability to earn points by shopping at some of your favorite grocery stores.
Rite Aid eliminates +Up Rewards and now Video Values, angering shoppers ahead of its new loyalty program debut.
Rite Aid, Macy’s, ExxonMobil and others join a combined loyalty program that will allow users to earn and spend points at any participating business.
Target is trying out a new loyalty program that allows you to collect points and earn a 5% discount that you can combine with other offers.
Albertsons-owned stores start reintroducing digital coupons, raising related speculation that Safeway-owned stores might ditch their loyalty programs.
Kellogg’s Family Rewards debuts new printable reward coupons that are both better, and worse, than before.