Walmart apparently will stop at nothing to ensure you never go anywhere other than Walmart to buy anything ever again. Not only does the store want you to fill your shopping cart there, now it wants you to fill your tank there, too. Beginning today, through Christmas Eve, Walmart is offering a discount of up to 15 cents per gallon[Read More…]
It’s not just Walmart that’s taking out full-page newspaper ads to compare its receipts with its competitors’. The same kind of ad war is also happening in a mid-sized Southern city that’s suddenly becoming a whole lot more competitive. Kroger and the new-in-town Publix are battling it out in Knoxville, Tennessee, with a series of newspaper ads that illustrate the[Read More…]
As Walmart continues to run ads across the country, comparing its prices to supermarkets’, maybe it should have been keeping its eye on Target. Because Target has now toppled Walmart as the low-price leader – at least temporarily. A new Bloomberg Industries report finds that Target had lower prices overall than Walmart this month, for the first time since last[Read More…]
There’s a new wrinkle in Walmart’s series of advertisements that challenge shoppers to compare receipts from other stores with receipts for the same items purchased at Walmart. Now, you can accept their challenge without even having to go to Walmart – they’ll do the price comparison for you. In what a Walmart spokesperson tells us is “very, very, very much[Read More…]
Walmart is trumpeting the success of its “Walmart Challenge” ad campaign, but one competitor isn’t taking the challenge lying down. It’s fighting back with its own series of ads, pointing out that price isn’t everything. “Our butchers cut and grind our beef several times throughout the day every day, right in the store, so it’s always fresh for your family,”[Read More…]
In theory, if you collect tens of thousands of coupons and turn them in for cash, you can earn a few bucks (since they’re each technically worth “1/100th of a cent”). But why mess with that when you can turn them all in for face value and rake in tens or hundreds of thousands of dollars? And if you’re the[Read More…]
Last month, we brought you news about how some savvy shoppers were finding fault with the “Walmart Challenge” series of advertisements (read: “Always Low Prices. Always. (Sometimes.)” They’re still finding fault, but now a recent survey is offering some insights about the shoppers most likely to be influenced by those ads. The Walmart ad campaign has been running in cities[Read More…]
All week, grocery shoppers in Hampton Roads, Virginia have been told that “exciting things are in store” at Kroger. Today, those “exciting things” have been revealed. “Announcing New Low Prices!” the store’s weekly ad blares. A store executive tells the Virginian-Pilot newspaper that Kroger’s seven local supermarkets are cutting everyday prices on more than 10,000 of the 28,000 items in[Read More…]
If you still expect your grocery store to turn that 50-cent coupon of yours into a dollar-off discount, one retailer says you might as well be living in the Stone Age. The “practice of double-couponing has become a marketing tool of the past,” a spokesman for southern California supermarket chain Vons tells the Orange County Register. Ouch. Tucked away at[Read More…]
When we last left off, the nation’s number-one retailer had not weighed in on the proposed swipe-fee settlement. Now it has. In a statement released Tuesday, Walmart said it was “disappointed” in the settlement, because it would not “prohibit credit card networks from continually increasing hidden swipe fees, which already cost consumers tens of billions of dollars each year… We[Read More…]
